Case Study

Rubberband

Full Package

  • Customer Service
  • Creative Design
  • Web Design & Management
  • Marketing
  • Social Media Management
  • Tradeshow Management
  • Logistic Services

K2U came on board to help Rubberband Denim from end to end. We created a full service package that includes product design, creative direction, logistics, as well as tradeshow representation to help grow the brand in both retail and wholesale spaces.

Operations

  • Implemented an ERP system to manage
    inventory and grow sales
  • Saved company 80% on overhead by moving entire New York based operation to K2U
  • Developed KPIs and SOP to allow management to focus on key parts of their business

Creative Design

  • Product fit & design for denim collections
  • Photoshoot – Creative Direction, Styling & Shooting
  • Videos – Creative direction, styling & shooting videos for retail & wholesale selling, & instagram reels

WEB DESIGN

  • Wholesale website design & build
  • Monthly banner designs to showcase new arrivals
  • Website management: product uploads, copywriting, and backend order processing

SOCIAL MEDIA MANAGEMENT

  • Creating, publishing, and analyzing content
  • Caption copy
  • DM management
  • Influencer outreach and management
  • FB/IG Advertising

Marketing

  • Wholesale and retail website design & build
  • Banner designs
  • Website management: product uploads, copywriting