Case Study

paper crane

Full package landing

  • Customer Service
  • Creative Design
  • Web Design
  • Marketing
  • Social Media Management
  • Tradeshow Management
  • Logistics Services

Paper Crane is a free-spirited wholesale young contemporary brand designed in the heart of Los Angeles. They came to K2U for customer service and logistics services and grew to a full scale package within 1 year.

customer service

  • Created a comprehensive customer service plan to keep customer satisfaction, while saving costs for Paper Crane.
  • Increased ship through rate for pre-sales items by 35% for a total sales ship through rate of 95% by training, setting key matrix and implementing accountability process.

System & Workflow Development

  • Worked with management to implement task management system to format workflows into repeatable systems and processes
  • Saved company 35% on overhead expenses by eliminating inefficient positions
  • Created reporting system for management to accurately and timely make decisions

Creative Design

  • Photoshoots: Creative direction, model sourcing, location scouting, styling & shooting
  • Videos: Creative direction, styling & shooting videos for wholesale selling

WEB DESIGN

  • Wholesale website design & build
  • Monthly banner designs to showcase new arrivals
  • Website management: product uploads, copywriting, and backend order processing

SOCIAL MEDIA MANAGEMENT

  • Creating and sourcing visual content
  • Planning / posting grid post
  • Caption copy
  • DM management
  • Analyzing content and adjusting posts / posting time accordingly

Marketing

  • Weekly email marketing planning and creation
  • Email marketing analysis to duplicate properties of high producing designs